02 Jul 2015

Trade Show Attitudes—Beyond the “Power of Positive” Platitudes

Dur­ing the recent 2015 Exhibitors Acad­e­my in Las Vegas, we were treat­ed to one of the most engag­ing keynote address­es one could hope to have. Pre­sent­ed by Jef­fer­son Davis—better known as the “Tradeshow Turn­around Artist”—his hour-long address had the near­ly 100 Acad­e­my atten­dees furi­ous­ly tak­ing notes and com­pet­ing for atten­tion

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