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2016 SHOT Show Selected for International Buyer Program

June 30, 2015 By Melis­sa Schilling

For the third year in a row, the Nation­al Shoot­ing Sports Foundation’s® (NSSF’s®) SHOT Show® has been select­ed by the fed­er­al government’s Inter­na­tion­al Trade Admin­is­tra­tion (ITA) as one of just 23 trade events cho­sen to par­tic­i­pate in the ITA’s Inter­na­tion­al Buy­er Pro­gram (IBP) in 2016. U.S. Under Sec­re­tary of Com­merce for Inter­na­tion­al Trade Ste­fan M. Selig made the announce­ment in a press release Mon­day.

The IBP is a joint effort between the U.S. gov­ern­ment and indus­try to bring thou­sands of inter­na­tion­al buy­ers to the Unit­ed States for busi­ness-to-busi­ness match­mak­ing with U.S. firms exhibit­ing at major indus­try trade shows. An inte­gral com­po­nent of SHOT Show, the IBP serves as a val­ue-added ser­vice to U.S. exhibitors at the show. The IBP recruit­ed more than 420 inter­na­tion­al buy­ers rep­re­sent­ing 28 coun­tries to the 2015 SHOT Show, where they par­tic­i­pat­ed in defined net­work­ing oppor­tu­ni­ties geared to max­i­mize import/export poten­tial with U.S-based man­u­fac­tur­ers. Those oppor­tu­ni­ties includ­ed:

  • Show­time Pro­gram: U.S. exhibitors have the oppor­tu­ni­ty to meet one-on-one with U.S. Depart­ment of Com­merce indus­try spe­cial­ists from its over­seas embassies. Dur­ing these meet­ings, these spe­cial­ists will brief atten­dees on indi­vid­ual mar­ket oppor­tu­ni­ties as well as dis­cuss the chal­lenges relat­ed to the safety/security and textile/sporting goods sec­tors and mar­ket poten­tial for SHOT Show exhibitor prod­ucts and ser­vices.
  • B2B Match­mak­ing Pro­gram: This focused busi­ness-to-busi­ness pro­gram allows the IBP to pro­mote U.S. busi­ness­es to over­seas del­e­gates before and dur­ing the show. Exhibitors who reg­is­ter for this ser­vice have their com­pa­ny pro­file shared with pre-screened inter­na­tion­al buy­ers recruit­ed to attend the 2015 SHOT Show by U.S. Depart­ment of Com­merce indus­try spe­cial­ists. More than 300 SHOT Show exhibitors par­tic­i­pat­ed in this ser­vice.
  • Export Coun­sel­ing: At the Inter­na­tion­al Trade Cen­ter, exhibitors to SHOT Show can vis­it and receive expert trade coun­sel­ing from Depart­ment of Com­merce trade spe­cial­ists who help U.S.-based SHOT Show exhibitors iden­ti­fy the best mar­kets for their prod­ucts and intro­duce those com­pa­nies to those inter­na­tion­al del­e­gates seek­ing goods from these mak­ers.

We are extreme­ly pleased that the ITA has rec­og­nized once again the poten­tial for expan­sion SHOT Show pro­vides its Amer­i­can exhibitors through the con­nec­tions they make in the IBP pro­gram,” said Chris Dol­nack, NSSF Senior Vice Pres­i­dent and Chief Mar­ket­ing Offi­cer. “This pro­gram grew 30 per­cent from its inau­gur­al event in 2014 to its sec­ond gath­er­ing last year, sim­ply enor­mous growth, and growth that plain­ly shows the firearms indus­try is ful­ly engaged in cap­tur­ing new mar­kets and explor­ing new oppor­tu­ni­ties for prof­itabil­i­ty. Thanks to the con­tin­ued sup­port from the ITA and the renew­al of the IBP pro­gram, we expect the expan­sion of this pro­gram to con­tin­ue its strong, upward trend in the years to come.”

The 2016 SHOT Show will be held Jan. 19–22 in Las Vegas, Neva­da, at the Sands Expo. More infor­ma­tion on the 2016 SHOT Show and the IBP pro­gram can be found at shotshow.org. Reg­is­tra­tion is expect­ed to open in August.

Melis­sa Schilling is the Direc­tor of  Con­fer­ences and Exhi­bi­tions for the Nation­al Shoot­ing Sports Foun­da­tion.

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2016 SHOT Show Select­ed for Inter­na­tion­al Buy­er Pro­gram
2016 SHOT Show Select­ed for Inter­na­tion­al Buy­er Pro­gram

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