News

2015 SHOT Show ‘Tremendously Valuable,’ Satisfaction High




March 13, 2015 By Chris Dol­nack, Senior Vice Pres­i­dent and Chief Mar­ket­ing Offi­cer




The 2015 SHOT Show, held this past Jan­u­ary at the Sands Expo Cen­ter in Las Vegas, Neva­da, has proven itself to be one of the best across the col­lec­tive spec­trum of exhibitors, buy­ers, law enforce­ment per­son­nel and media mem­bers of the show, accord­ing to a recent sur­vey con­duct­ed by NSSF.

While atten­dance was down slight­ly from the record-set­ting num­ber of 2014 that reduc­tion was due to a con­cert­ed effort by NSSF to purge the atten­dance ros­ter of 2,200 non-qual­i­fied buy­ers, an effort those admit­ted great­ly appre­ci­at­ed. Many com­ments we received indi­cat­ed both exhibitors and atten­dees noticed that the crowd qual­i­ty was high­er, lead­ing direct­ly to a more pro­duc­tive show for every­one.




The show was beyond expec­ta­tions,” Arthur Grant of Packin’ Fur Defense told us. “We found sev­er­al sup­pli­ers will­ing to work with us despite our being a small start-up in the restrict­ed South­ern Cal­i­for­nia con­cealed car­ry mar­ket space. We were able to find a dis­trib­u­tor to work with, as well as a half-dozen ven­dors who are new them­selves to dis­trib­ut­ing to retail­ers.”

It wasn’t just the show floor that got rave reviews. Every one of NSSF’s dozen Retail­er Sem­i­nars was sold out to capac­i­ty, as was SHOT Show Uni­ver­si­ty, while many press con­fer­ences were filled to stand­ing room only. NSSF’s press con­fer­ence announc­ing our research department’s newest report, “Women Gun Own­ers: Pur­chas­ing, Per­cep­tions and Par­tic­i­pa­tion,” was still turn­ing peo­ple away at the door 20 min­utes into the pre­sen­ta­tion.

Sev­er­al oth­er areas of the show dis­played remark­able growth. The New Prod­uct Cen­ter had more than 600 prod­ucts on exhib­it, dou­ble that from 2014, but the real boost there came in the prod­uct scans: 28,000 ver­sus 8,500 from last year. Our Inter­na­tion­al Buyer’s Pro­gram was also anoth­er event that dou­bled its par­tic­i­pa­tion. Over­all, the 2015 SHOT Show was a tremen­dous suc­cess, as you can see below, and that’s some­thing that prompts us to make next year’s show even bet­ter.

I’d love to hear your SHOT Show suc­cess sto­ry. Email me at cdolnack@nssf.org. Con­trib­u­tors will be ran­dom­ly select­ed to receive SHOT Show swag.

SSsurveyresults

Chris Dol­nack is Senior Vice Pres­i­dent and Chief Mar­ket­ing Offi­cer for the Nation­al Shoot­ing Sports Foun­da­tion. Fol­low him on Twit­ter at @ChrisDolnack.

Both com­ments and pings are cur­rent­ly closed.


SHOT­Show
2015 SHOT Show ‘Tremen­dous­ly Valu­able,’ Sat­is­fac­tion High
2015 SHOT Show ‘Tremen­dous­ly Valu­able,’ Sat­is­fac­tion High
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