2015 SHOT Show Exhibitor Academy Earns High Praise


Near­ly 100 new and vet­er­an SHOT Show exhibitors last week attend­ed the 2015 SHOT Show Exhibitor Acad­e­my, where exhibitors filled sem­i­nar rooms at the Sands Expo Cen­ter to learn how to max­i­mize their return on invest­ment and exchange ideas to improve the show expe­ri­ence for all in atten­dance.

P1020028The first day of the Acad­e­my opened with some quick-wit­ted remarks by Rick Har­ri­son, star of the Las Vegas-based real­i­ty TV show “Pawn Stars,” as he urged the crowd to con­tin­ue to fight for their Sec­ond Amend­ment rights and pro­tec­tion of the shoot­ing sports. NSSF’s Pres­i­dent and CEO Steve Sanet­ti then took the mic to wel­come atten­dees and pro­vide an overview of the Academy’s agen­da, before turn­ing over the stage for the afternoon’s keynote address. With an empha­sis on per­spec­tive and how exhibitors can look at SHOT Show as an invest­ment from which returns should be expect­ed, moti­va­tion­al speak­er and trade show expert Jef­fer­son Davis took no time at all engag­ing the crowd in a focused exchange of ideas that forced exhibitors to reeval­u­ate how the 2016 SHOT Show can be their best show ever.

Treat­ed to numer­ous sem­i­nars and one-on-one ses­sions cov­er­ing every­thing from bud­get­ing, adver­tis­ing oppor­tu­ni­ties and ven­dor con­tract­ing to inter­act­ing with the media, lead retrieval and improved logis­tics han­dling, the Acad­e­my strong­ly encour­aged inter­ac­tion both between exhibitors and with show man­age­ment and their part­ners. A spe­cial high­light to these ses­sions was the pre­sen­ta­tion by not­ed social media expert Traci Browne. The author of The Social Trade Show empha­sized how exhibitors can cap­i­tal­ize on the pow­er of social media through a ded­i­cat­ed plan of before, dur­ing and after-show out­reach cam­paigns, and her engag­ing speak­ing style had even the most expe­ri­enced ven­dors tak­ing notes and ask­ing ques­tions.

We were very pleased to see so much inter­ac­tion among the exhibitors in atten­dance,” said Chris Dol­nack, NSSF Senior Vice Pres­i­dent and Chief Mar­ket­ing Offi­cer. “With a mix of vet­er­an exhibitors and those who had a booth with us only a year or two, every­one was tru­ly invest­ed in work­ing to make the SHOT Show a bet­ter expe­ri­ence not just for each oth­er, but for every­one whom they’ll inter­act with dur­ing the show. That’s the kind of team­work this indus­try and the SHOT Show need to con­tin­ue on the suc­cess­ful tra­jec­to­ry they’ve expe­ri­enced over the last sev­er­al years.”

The 2016 Shoot­ing, Hunt­ing, Out­door Trade (SHOT) Show will be held Jan­u­ary 19–22 at the Sands Expo Cen­ter in Las Vegas, Neva­da. For more infor­ma­tion, vis­it

NSSF would like to extend a spe­cial thanks to its SHOT Show part­ners Con­vExx, Free­man, Cen­tu­ry Secu­ri­ty, as well as the many pro­fes­sion­als at the Sands Expo Cen­ter and The Palaz­zo and Venet­ian hotels (NSSF’s head­quar­ters hotels for SHOT Show) for their con­tri­bu­tions to the 2015 SHOT Show Exhibitor Acad­e­my.

Melis­sa Schilling is the Direc­tor of  Con­fer­ences and Exhi­bi­tions for the Nation­al Shoot­ing Sports Foun­da­tion.

Both com­ments and pings are cur­rent­ly closed.

2015 SHOT Show Exhibitor Acad­e­my Earns High Praise
2015 SHOT Show Exhibitor Acad­e­my Earns High Praise

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